Why Sonny Bill Williams handed the medal to the child – All Black Culture

Elite Performance Psychology

sonny bill

In what is considered to be one of the greatest acts of sporting humility, Sonny Bill Williams gave his winners medal to a young child after he was tackled by a steward when he ran onto the pitch to greet his heroes after the Rugby world cup in 2015.

People all over the world were mesmerised by the act.

When the All-Blacks come together, high standards are expected. Gilbert Enoka has been their mental skills coach for a number of years. There was a period when becoming an All-Black granted poster boy status for the newcomers. That was a time when the All-Blacks couldn’t win the world cup despite having the talent to do so. Enoka’s influence extends far beyond his job title as mental skills coach and Wyatt Crockett, the loosehead prop, says the squad view Enoka as the custodian of their culture and a huge part of them winning…

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